The world's most valuable gemstone.

For thousands of years, the luxury of natural rubies has been coveted by pharaohs, emperors and royalty from all continents. Known as the "king of all precious stones," the red glow of a ruby symbolizes love, life and desire. But such beauty can come at a steep price and even today, rubies remain some of the most expensive gems on Earth.

Can science really improve nature?

The right chemistry is vital in any romantic relationship. We had to get it perfect. That's why the gemologists worked for years to create the world's most romantic, most colorful lab-created ruby. Our Scienza™ are scientifically grown, crafted in laboratories with precise equipment that recreates the high pressures and heat that nature uses to produce gemstones far beneath the surface of the earth. Scienza™ are chemically identical to the natural gemstone in hardness and display a better color and sparkle than most mined corundum.

But mined rubies can cost up to $5,000 per carat for this level of color and clarity! The Scienza™ originates from an ingenious process that lets you experience the seductive fire of priceless gems without the exorbitant cost.