You don't sip tea from a saucer with your pinkie in the air. You drink beer from a can and when that can is empty, you crush it. Your idea of a manicure involves a wire brush and lava soap. More than once you’ve used duct tape as a bandage. Life is rough, but your hands don’t mind the punishment. Before you put on a ring, you need to be sure that it's tough enough for the job.
That's why we went in search of something more... advanced. We found technology that "rebuilds" steel into something stronger, better, and more stylish than ever before. Our stunning Echelon Ring is crafted from PVD-coated stainless steel. PVD is short for "Physical Vapor Deposition," a complex technique that transforms ordinary metal into a superhero substance. But the coating process is no walk in the park. It’s more like a sprint through a mine field behind enemy lines. But the result is well worth the trouble.
First the steel ring is sealed in a vacuum. The alloy coating is heated to an extreme temperature until it's vaporized. Finally, a charge is passed through the container, electrically bonding the coating to the stainless steel. Once it's on, it's not coming off. The military has depended on this process for years to increase the durability of gun bolts, engine parts, and combat equipment. Put it on and who knows, maybe some of that indestructibility will wear off on you.