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Item#: 36988
Now Only $299

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Plus 2 pair of sunglasses!

Inspired by the masters of time and money, we've created the ultimate Swiss watch!

It's easy to be punctual in a country obsessed with time. In any other city I would have been half an hour late. But the skyline of old town Zurich is crowded with clock towers. I arrived right on time to meet an old friend for a casual lunch. We promised not to talk business. Since most of our conversations become heated debates about the global economy, the subject of money stayed off the table. But once the bill came, everything changed.

He pored over the check like an IRS auditor, reviewing every line and subtotal. Then I remembered what makes him the quintessential Swiss banker. He's naturally fastidious. Meticulous with numbers. And to him wasting money is the ultimate sin. He always said, "Count every coin, because every coin counts." I couldn't agree more. And I created the Stauer Zurich Swiss Franc Watch as the perfect reminder of his timely advice.

The Stauer Zurich is a classic combination of two of Switzerland's most famous enterprises: time and money. Inside an elegant, gold-toned, stainless steel case, the iconic reverse of a Swiss 5 Franc coin that has been skillfully cut cross-sectionally, becomes the watch dial. A trio of blued hands keeps time along the brilliant, uncirculated coin face. The coin design highlights the iconic Swiss shield positioned at the center between two wreaths (mintage years will vary). The watch is water-resistant to 3 ATMs and secures with a genuine brown leather strap and gold-toned buckle.

Yes, it's beautiful to look at, but the Stauer Zurich is more than just the gold luster and silvery gleam of its sophisticated design. Inside, the watch is driven by a legendary Ronda Swiss quartz movement. Have we built the ultimate Swiss timepiece? Possibly. The Stauer Zurich scores high on polish and precision. However, as my banker friend likes to remind me, quality and performance is nothing without value. He's right. I took his advice.

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