There are famously four C’s when evaluating a diamond: color, clarity, cut, and carat weight. What they don’t tell you is that there’s secretly a fifth C: cost. Any diamond with good color and clarity, a cut that gives added brilliance, and in a carat weight that makes it attractive, will have a cost so high that you’d be wise to hesitate. For years, jewelry companies have conspired to inflate that cost, and we refuse to do the same. The Stauer solution was to replace that fifth C with something better. For the Sparkler Collection, our fifth C is chemistry.
Our lab-created DiamondAura® uses cutting-edge science to deliver a stone that’s in many ways superior to a mined diamond. The scientific process removes imperfections, so the stones have color and clarity that matches the world’s most expensive diamond rating— D Flawless. The center stones embraced by smaller stones maximizes refraction to give flashes of fire, and the generous carat weights speak for themselves. By replacing that fifth C, we’re offering a luxury look at a much lower price. And to celebrate the holiday season, we’re going even lower.