Swiss watchmakers have been recognized as the world’s finest since at least the 1600s. Switzerland’s confluence of cultures, combining the artistry of France and the passion of Italy with the industry and innovation of Germany, and a tradition of passing skills down through generations, has created the watchmaking culture that sets the standard for the whole world.
According to Swiss law, a watch may only be labeled Swiss if both the watch and its movement have been assembled, encased and inspected in Switzerland. And only if a watch clears this high bar is it entitled to have the word Swiss printed on it.
The True Blue Men’s Watch is up to the required standard. Assembled, encased and inspected in the home of high-quality watchmaking, this is a watch that passes every test. The sapphire-blue watch face, proudly bearing the legendary word, features a date window at 3 o’clock and the Stauer “S” at 12 o’clock.
Though other companies will inflate the price after acquiring watches from Switzerland, we’ve deliberately kept the price low. Because our mission is making the finer things in life affordable, and to that we will now and forever remain true blue.