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The Pride of Bern,
At An Impossible Price

The place looked like it had been there for ages,
as did the shopkeeper. —


View of Old Bern Switzerland

On paper, I was in Switzerland to ski the Alps — Walking through Bern’s picturesque Old City, I noticed that I was being followed by a dark figure in a trench coat. No matter how I zigged and zagged through the old cobblestone streets, I couldn’t shake him. Finally, I turned a corner and quickly ducked into an old watch shop.

The place looked like it had been there for ages, as did the shopkeeper. Taking me for a customer, the shopkeeper began telling me why Swiss-made watches are renowned the world over.

In 1971, he said, rules were established mandating that any timepiece bearing the “Swiss-made” hallmark must have its mechanics, casing and final inspection take place in Switzerland. Swiss watches are built to last several lifetimes.

Pride of Bern Watch

Now you can also enjoy the precision and accuracy of a Swiss-made diver-style watch. Introducing the Pride of Bern Watch, a timepiece built to keep pace with the underworld of spies. Rendered in black and gold with a precision Swiss movement and a date complication at 3 o’clock, this watch is a steal of a deal that Karloff would love to get his hands on. this watch is a steal of a deal that Karloff would love to get his hands on.

— Jack B.

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