Whether rooted in fact or based on legend, stories connect us to the past and give us a glimpse of the future. They’re our collective memory, our eyes and ears. Stories have the legs to carry us down the road, even when we’re sitting in our living rooms. Stories have the power to transform.
But not all stories are spun from the yarn of good intention. One jewelry industry whopper rankled us so much, we made it our business to un-tell it. Its famous opening line, “How else can two months’ salary last a lifetime?” was unleashed to convince people they had to drop a fortune to feel like a million bucks.
But there’s another way to look at two months’ salary. A different way. And that’s our story – one that begins and ends with our customer.
A hard day’s work can buy a lot of things. For most people, groceries are a pretty good place to start. But folks who make practical choices still want to look sharp, indulge their sense of occasion, and give their spouse a cherished gift. That’s where we come in.
While the luxury industry flims, and the jewelry industry flams, we go to the ends of the earth to deliver classic treasures at amazing prices. The finest gems are located in Tanzania? We head for Mt. Kilimanjaro. There’s a great deal to be had on Australian pearls? We dust off the didgeridoo.
Then we make friends with mine owners and craftsmen, buy in bulk, and sell direct. When we say ‘sayonara’ to the middlemen, our customers get the most value for their hard-earned money.
But all that? That’s just the “how.” At Stauer, it’s the “why” that puts the fire in our belly. And the “why” is really pretty simple –
We way-fare and wander, dicker and deal because we believe that everyone deserves to feel good about themselves... That joy-filled relationships are more valuable than the Hope Diamond... That dignity isn’t a function of wealth... That making a good first impression shouldn’t require a second mortgage.
We know that crutches can make their user feel broken. But the owner of a devilishly handsome walking stick might just lean in, eyes glimmering with mischief, and whisper, “Sit down. Let me tell you a story.”