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Say YES to Savings: Extra 35% OFF Sitewide Today! > Use Offer Code: VDAYSAVE35 At Checkout
Price of Valentines Day is Just $14! > Use Offer Code: PRICEOFVDAY At Check Out

The Ultimate Diamond Alternative®

DiamondAura®, the Ultimate Diamond Alternative®, gives you the luxury look and feel of large-carat diamonds for a fraction of the price. It’s the sparkling marvel that rivals even the finest diamonds (D Flawless) with its transparent color and clarity. The book “Jewelry and Gems: The Buying Guide” praised the technique used in our diamond alternative DiamondAura®: “The best diamond simulation to date,” it raved. “Even some jewelers have mistaken these stones for mined diamonds.”

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Love Wins Tennis Bracelet Love Wins Tennis Bracelet
Love Wins Tennis Bracelet
Item# 51085
$399.00 $99.00
Apply an offer code at checkout for extra savings!
Love Wins Tennis Necklace Love Wins Tennis Necklace
Love Wins Tennis Necklace
Item# 52534
$599.00 $249.00
Apply an offer code at checkout for extra savings!
Love Wins Tennis Earrings Love Wins Tennis Earrings
Love Wins Tennis Earrings
Item# 52368
$399.00 $99.00
Rainbow Aurora Earrings Rainbow Aurora Earrings
Rainbow Aurora Earrings
Item# 60910
$295.00 $79.00
Eternal Radiance Necklace (Sapphire Blue) Eternal Radiance Necklace (Sapphire Blue)
Eternal Radiance Necklace (Sapphire Blue)
Item# 60924
$249.00 $79.00
Everlasting Anniversary Ring Everlasting Anniversary Ring
Everlasting Anniversary Ring
Item# W6460
$299.00 $99.00
Stress-Free Glamour Ring (Diamond White) Stress-Free Glamour Ring (Diamond White)
Stress-Free Glamour Ring (Diamond White)
Item# W2439
$295.00 $49.00
Low in stock!
Stress-Free Glamour Necklace (Diamond White) Stress-Free Glamour Necklace (Diamond White)
Stress-Free Glamour Necklace (Diamond White)
Item# 47831
$295.00 $39.00
Apply an offer code at checkout for extra savings!
Estate Earrings Estate Earrings
Estate Earrings
Item# 51072
$349.00 $99.00
Paradise Pendant in Yellow Paradise Pendant in Yellow
Paradise Pendant in Yellow
Item# 27105
$195.00 $99.00
Cupid's Bow Ring Cupid's Bow Ring
Cupid's Bow Ring
Item# W4934
$199.00 $59.00
Teardrop DiamondAura Earrings (Red) Teardrop DiamondAura Earrings (Red)
Teardrop DiamondAura Earrings (Red)
Item# 55999
$299.00 $59.00
Teardrop DiamondAura Earrings (Green) Teardrop DiamondAura Earrings (Green)
Teardrop DiamondAura Earrings (Green)
Item# 56001
$299.00 $59.00
Teardrop DiamondAura Earrings Teardrop DiamondAura Earrings
Teardrop DiamondAura Earrings
Item# 56004
$897.00 $79.00
Arancia Necklace Arancia Necklace
Arancia Necklace
Item# 62905
$399.00 $149.00
Triple Heart Collection Triple Heart Collection
Triple Heart Collection
Item# 57769
$299.00 $49.00
Best Seller
DiamondAura Devotion Cross (rose pink) DiamondAura Devotion Cross (rose pink)
DiamondAura Devotion Cross (rose pink)
Item# 61575
$199.00 $99.00
Apply an offer code at checkout for extra savings!
18K Gold-finished Splendor Huggies Earrings (Blue & White) 18K Gold-finished Splendor Huggies Earrings (Blue & White)
18K Gold-finished Splendor Huggies Earrings (Blue & White)
Item# 64163
$249.00 $99.00
18K Rose Gold-finished Lucky Gecko Earrings 18K Rose Gold-finished Lucky Gecko Earrings
18K Rose Gold-finished Lucky Gecko Earrings
Item# 64167
$295.00 $99.00
Love Wins Tennis Bracelet & Earrings Love Wins Tennis Bracelet & Earrings
Love Wins Tennis Bracelet & Earrings
Item# 52369
$798.00 $149.00
Nouveau Modern Ring Nouveau Modern Ring
Nouveau Modern Ring
Item# WA730
$399.00 $129.00
Nouveau Modern Necklace Nouveau Modern Necklace
Nouveau Modern Necklace
Item# 59800
$499.00 $149.00
Double Asscher Rose Earrings Double Asscher Rose Earrings
Double Asscher Rose Earrings
Item# 62873
$499.00 $99.00
Best Seller
Outre Ring Outre Ring
Outre Ring
Item# W6366
$299.00 $129.00
Apply an offer code at checkout for extra savings!
Pink Sunset Bracelet Pink Sunset Bracelet
Pink Sunset Bracelet
Item# 59631
$249.00 $99.00
Apply an offer code at checkout for extra savings!
18K Gold-finished Trio Hoops Earrings 18K Gold-finished Trio Hoops Earrings
18K Gold-finished Trio Hoops Earrings
Item# 64157
$295.00 $99.00
Extra 35% Off This Week | VDAYSAVE35
DiamondAura Mystery Color Change Earrings DiamondAura Mystery Color Change Earrings
DiamondAura Mystery Color Change Earrings
Item# 62436
$199.00 $99.00
Apply an offer code at checkout for extra savings!
Azure Skies Necklace Azure Skies Necklace
Azure Skies Necklace
Item# 56236
$249.00 $79.00
Azure Skies Bracelet Azure Skies Bracelet
Azure Skies Bracelet
Item# 56240
$329.00 $99.00
DiamondAura Tennis Bracelet (Rose Gold Finished) DiamondAura Tennis Bracelet (Rose Gold Finished)
DiamondAura Tennis Bracelet (Rose Gold Finished)
Item# 54988
$199.00 $79.00
DiamondAura Tennis Bracelet (Silver-Finished) DiamondAura Tennis Bracelet (Silver-Finished)
DiamondAura Tennis Bracelet (Silver-Finished)
Item# 54986
$199.00 $79.00
Stress-Free Glamour Collection (Diamond White) Stress-Free Glamour Collection (Diamond White)
Stress-Free Glamour Collection (Diamond White)
Item# 48379
$1284.00 $199.00
This Week Only Price
Stress-Free Glamour Bracelet (Diamond White) Stress-Free Glamour Bracelet (Diamond White)
Stress-Free Glamour Bracelet (Diamond White)
Item# 48374
$399.00 $59.00
Apply an offer code at checkout for extra savings!
Eternal Bloom DiamondAura Bracelet Eternal Bloom DiamondAura Bracelet
Eternal Bloom DiamondAura Bracelet
Item# 63383
$399.00 $59.00
Snowflake Sparkle Collection Earrings Snowflake Sparkle Collection Earrings
Snowflake Sparkle Collection Earrings
Item# 46232
$398.00 $59.00
Selling Fast!
Stress-Free Glamour Earrings (Emerald Green) Stress-Free Glamour Earrings (Emerald Green)
Stress-Free Glamour Earrings (Emerald Green)
Item# 44943
$295.00 $59.00
Apply an offer code at checkout for extra savings!
Stress-Free Glamour Earrings (Ruby Red) Stress-Free Glamour Earrings (Ruby Red)
Stress-Free Glamour Earrings (Ruby Red)
Item# 44947
$295.00 $59.00
Selling Fast!
Stress-Free Glamour Earrings (Sapphire Blue) Stress-Free Glamour Earrings (Sapphire Blue)
Stress-Free Glamour Earrings (Sapphire Blue)
Item# 44945
$295.00 $59.00
PLUS, Use an Offer Code at Checkout for Extra Savings!
Stress-Free Glamour Earrings (Diamond White) Stress-Free Glamour Earrings (Diamond White)
Stress-Free Glamour Earrings (Diamond White)
Item# 48376
$295.00 $59.00
Royal Court Necklace Royal Court Necklace
Royal Court Necklace
Item# 62820
$299.00 $59.00
Extra 35% Off This Week | VDAYSAVE35
Winter Butterfly Brooch Winter Butterfly Brooch
Winter Butterfly Brooch
Item# 63360
$299.00 $39.00
Apply an offer code at checkout for extra savings!
Sparkling Hope Bracelet Sparkling Hope Bracelet
Sparkling Hope Bracelet
Item# 54800
$399.00 $59.00
Sparkling Hope Necklace Sparkling Hope Necklace
Sparkling Hope Necklace
Item# 54804
$599.00 $99.00
DiamondAura Tennis Bracelet (Yellow Gold Finished) DiamondAura Tennis Bracelet (Yellow Gold Finished)
DiamondAura Tennis Bracelet (Yellow Gold Finished)
Item# 54987
$199.00 $79.00
Extra 35% Off This Week | VDAYSAVE35
DiamondAura Mystery Color Change Necklace DiamondAura Mystery Color Change Necklace
DiamondAura Mystery Color Change Necklace
Item# 62438
$199.00 $99.00
Only $64.35 with code VDAYSAVE35
Gold-Finished Sparkle Earrings & Necklace Gold-Finished Sparkle Earrings & Necklace
Gold-Finished Sparkle Earrings & Necklace
Item# 47356
$394.00 $99.00
DiamondAura Classic Stud Earrings (yellow gold-finished) DiamondAura Classic Stud Earrings (yellow gold-finished)
DiamondAura Classic Stud Earrings (yellow gold-finished)
Item# 64136
$199.00 $29.00
Sparkling Rose Earrings Sparkling Rose Earrings
Sparkling Rose Earrings
Item# 58031
$299.00 $49.00
Extra 35% Off This Week | VDAYSAVE35
Double Asscher Rose Ring Double Asscher Rose Ring
Double Asscher Rose Ring
Item# WB573
$399.00 $99.00
Apply an offer code at checkout for extra savings!
Gold-finished Mirador Marquise DiamondAura Earrings Gold-finished Mirador Marquise DiamondAura Earrings
Gold-finished Mirador Marquise DiamondAura Earrings
Item# 62067
$299.00 $49.00
Extra 35% Off This Week | VDAYSAVE35
Red Clover Necklace and Earrings Red Clover Necklace and Earrings
Red Clover Necklace and Earrings
Item# 40091
$348.00 $99.00
Apply an offer code at checkout for extra savings!
Last Chance!
Royal Pear Drop Earrings Royal Pear Drop Earrings
Royal Pear Drop Earrings
Item# 40325
$399.00 $99.00
Best Seller
Sparkling Halo Collection Sparkling Halo Collection
Sparkling Halo Collection
Item# 45138
$195.00 $79.00
Apply an offer code at checkout for extra savings!
Cancer Zodiac Necklace Cancer Zodiac Necklace
Cancer Zodiac Necklace
Item# 52377
$299.00 $59.00
Yellow Gold-Finished Sterling Silver Sparkle Fusion Earrings Yellow Gold-Finished Sterling Silver Sparkle Fusion Earrings
Yellow Gold-Finished Sterling Silver Sparkle Fusion Earrings
Item# 44672
$199.00 $39.00
Heart of Forever Collection Pendant - Ruby Red DiamondAura (July) Heart of Forever Collection Pendant - Ruby Red DiamondAura (July)
Heart of Forever Collection Pendant - Ruby Red DiamondAura (July)
Item# 59595
$99.00 $49.00
BUY MORE SAVE MORE SALE
Ladies Le Blu Watch (2 ctw) Ladies Le Blu Watch (2 ctw)
Ladies Le Blu Watch (2 ctw)
Item# 61650
$399.00 $129.00
Now $83.85 with code NYSAVE40
Ocean's Halo DiamondAura Earrings Ocean's Halo DiamondAura Earrings
Ocean's Halo DiamondAura Earrings
Item# 62832
$299.00 $49.00
Red Carpet Bracelet Red Carpet Bracelet
Red Carpet Bracelet
Item# 51546
$299.00 $99.00
Extra 35% Off This Week | VDAYSAVE35
Gold-finished Mirador Marquise DiamondAura Ring Gold-finished Mirador Marquise DiamondAura Ring
Gold-finished Mirador Marquise DiamondAura Ring
Item# WB427
$299.00 $49.00
Apply an offer code at checkout for extra savings!
Red Lumiere Bracelet Red Lumiere Bracelet
Red Lumiere Bracelet
Item# 58738
$399.00 $79.00
DiamondAura 3-Stone Classique Ring with FREE Earrings DiamondAura 3-Stone Classique Ring with FREE Earrings
DiamondAura 3-Stone Classique Ring with FREE Earrings
Item# 15889
$398.00 $99.00
Sweetheart Earrings Sweetheart Earrings
Sweetheart Earrings
Item# 32896
$295.00 $59.00
Timeless Classic!
DiamondAura 3-Stone Classique Ring DiamondAura 3-Stone Classique Ring
DiamondAura 3-Stone Classique Ring
Item# W5126
$299.00 $79.00
Apply an offer code at checkout for extra savings!
Winter's Bloom Earrings (red) Winter's Bloom Earrings (red)
Winter's Bloom Earrings (red)
Item# 63964
$199.00 $19.00
Winter's Bloom Earrings (green) Winter's Bloom Earrings (green)
Winter's Bloom Earrings (green)
Item# 63962
$199.00 $19.00
Winter's Bloom Earrings (blue) Winter's Bloom Earrings (blue)
Winter's Bloom Earrings (blue)
Item# 63960
$199.00 $19.00
Rhodium-Finished Sterling Silver Sparkle Fusion Earrings Rhodium-Finished Sterling Silver Sparkle Fusion Earrings
Rhodium-Finished Sterling Silver Sparkle Fusion Earrings
Item# 44674
$199.00 $39.00
Aquarius Zodiac Necklace Aquarius Zodiac Necklace
Aquarius Zodiac Necklace
Item# 52391
$299.00 $59.00
Zodiac Necklaces (Pick Any 2) Zodiac Necklaces (Pick Any 2)
Zodiac Necklaces (Pick Any 2)
Item# 52395
$598.00
Double Asscher Rose Necklace Double Asscher Rose Necklace
Double Asscher Rose Necklace
Item# 62871
$399.00 $79.00
Asscher Cut Ring & Earrings Asscher Cut Ring & Earrings
Asscher Cut Ring & Earrings
Item# 44134
$598.00 $99.00
Asscher Cut Earrings (4-1/4 ctw) Asscher Cut Earrings (4-1/4 ctw)
Asscher Cut Earrings (4-1/4 ctw)
Item# 44133
$299.00 $79.00
Purple Heart Necklace Purple Heart Necklace
Purple Heart Necklace
Item# 62445
$199.00 $99.00
Purple Heart Ring Purple Heart Ring
Purple Heart Ring
Item# WB532
$199.00 $99.00
Ocean's Halo DiamondAura Necklace Ocean's Halo DiamondAura Necklace
Ocean's Halo DiamondAura Necklace
Item# 62830
$299.00 $49.00
Extra 35% off $100 or 40% off $200!
Tried and True Pendant, Chain and Earrings Tried and True Pendant, Chain and Earrings
Tried and True Pendant, Chain and Earrings
Item# 54069
$390.00 $129.00
Now $83.85 with code NYSAVE40
18K Gold-finished Huggies Cross Earrings (Sapphire Blue) 18K Gold-finished Huggies Cross Earrings (Sapphire Blue)
18K Gold-finished Huggies Cross Earrings (Sapphire Blue)
Item# 64151
$249.00 $79.00
Gemini Zodiac Necklace Gemini Zodiac Necklace
Gemini Zodiac Necklace
Item# 52375
$299.00 $59.00
Hearts on the Court Bracelet Hearts on the Court Bracelet
Hearts on the Court Bracelet
Item# 64460
$249.00 $69.00
Lavender Dream DiamondAura Ring Lavender Dream DiamondAura Ring
Lavender Dream DiamondAura Ring
Item# WC057
$399.00 $99.00
20 Million Pink Ring 20 Million Pink Ring
20 Million Pink Ring
Item# W1821
$399.00 $99.00
Apply an offer code at checkout for extra savings!
Lumiere Bracelet Collection (set of two) Lumiere Bracelet Collection (set of two)
Lumiere Bracelet Collection (set of two)
Item# 58741
$848.00 $99.00
Stress-Free Glamour Bracelet in Ruby Red (11-3/4 ctw) Stress-Free Glamour Bracelet in Ruby Red (11-3/4 ctw)
Stress-Free Glamour Bracelet in Ruby Red (11-3/4 ctw)
Item# 40004
$399.00 $79.00
This Week Only Price
Classic Cushion Cut Ring Classic Cushion Cut Ring
Classic Cushion Cut Ring
Item# W2061
$299.00 $49.00
Apply an offer code at checkout for extra savings!
20 Million Pink Ring and Bracelet Set 20 Million Pink Ring and Bracelet Set
20 Million Pink Ring and Bracelet Set
Item# 45260
$648.00 $149.00
Heart of Forever Collection Pendant PLUS Chain - DiamondAura (April) Heart of Forever Collection Pendant PLUS Chain - DiamondAura (April)
Heart of Forever Collection Pendant PLUS Chain - DiamondAura (April)
Item# 59587
$168.00 $79.00
Sterling Silver Earring Jackets Sterling Silver Earring Jackets
Sterling Silver Earring Jackets
Item# 37936
$149.00 $59.00
Purple Passion Collection Purple Passion Collection
Purple Passion Collection
Item# 59636
$786.00 $129.00
Ruby Red Romance Ring Ruby Red Romance Ring
Ruby Red Romance Ring
Item# WB067
$299.00 $39.00
Ruby Red Romance Earrings Ruby Red Romance Earrings
Ruby Red Romance Earrings
Item# 60810
$299.00 $59.00
Stress-Free Glamour Bracelet in Sapphire Blue (11 3/4 ctw) Stress-Free Glamour Bracelet in Sapphire Blue (11 3/4 ctw)
Stress-Free Glamour Bracelet in Sapphire Blue (11 3/4 ctw)
Item# 40012
$399.00 $79.00
This Week Only Price
Anjou Earrings Anjou Earrings
Anjou Earrings
Item# 30047
$249.00 $59.00
Apply an offer code at checkout for extra savings!
Arancia Ring Arancia Ring
Arancia Ring
Item# WB576
$399.00 $99.00
Love Whisperer Greek Key Bangle Love Whisperer Greek Key Bangle
Love Whisperer Greek Key Bangle
Item# 60304
$295.00 $99.00
Love Whisperer Pave Love Bangle Love Whisperer Pave Love Bangle
Love Whisperer Pave Love Bangle
Item# 60300
$295.00 $99.00

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