The Watch Made for the Ruler of Marrakech?

An elegant, classic design crossed with a precision chronograph movement

As the story goes, in 1933 the ruler of Marrakech approached a world-renowned French design house and commissioned it to create a watch. He didn’t want just any timepiece. He asked a watch that could keep up with him. You see, our friend was a man on the go. One of the wealthiest men on the planet, the ruler ran in international circles, wined and dined Winston Churchill and Charlie Chaplin, and attended the coronation of Queen Elizabeth II. He needed a watch that both leaned on the fashion house’s legacy of style but was strong enough to take a lifetime of lavish parties, wild jazz bars, extravagant dinners and luxury travel.

The design house’s tribute to the man dubbed “Lord of the Atlas” inspired our Ruler of Marrakech Watch, a beautiful chronograph that looks like it was just unearthed in mint condition from the Moroccan desert. With its coin-edge bezel, art nouveau-inspired Arabic numerals and guilloche-textured face, this is simply one of the best designs we’ve ever produced. Get the Ruler of Marrakech Watch today and get a taste of the good life for yourself.