At 4 p.m. the day before the 1972 Swiss watch fair, a celebrated Swiss watchmaker received a call from a luxury company asking if he could design a watch by the following morning. Inspired by a childhood memory of seeing a diver sealed into an old-fashioned diving suit, the watchmaker came up the world’s first luxury sports watch. That distinctively...read more
At 4 p.m. the day before the 1972 Swiss watch fair, a celebrated Swiss watchmaker received a call from a luxury company asking if he could design a watch by the following morning. Inspired by a childhood memory of seeing a diver sealed into an old-fashioned diving suit, the watchmaker came up the world’s first luxury sports watch. That distinctively styled timepiece has become one of the most renowned watches in the world. It’s also renowned for its price. Whether new or used, that watch can easily cost you more than $50,000. We think that’s WAY too much. That’s why we created our Swiss ’72 Cushion Watch, a stunning timepiece that features a cushion case and an exceptional grid face, offered in either black, green or midnight blue. As it bears the “Swiss-made” hallmark, you know that its mechanics, casing and final inspection take place in Switzerland.
