Embrace Rarity

Rare tanzanite with a price you can wrap your arms around

Tanzanite has been called the “gemstone of a generation,” because mining of this beautiful blue gemstone will soon come to an end. When lightning struck the foothills of Mount Kilimanjaro in 1967, it started a blaze, which burned the ground to reveal incredible deposits of violet-blue gemstone.

Almost overnight, this exquisite gemstone took the world by storm, with Henry Platt, then president and chairman of Tiffany & Company calling tanzanite, “The most important gemstone discovery in over 2,000 years.” Tanzanite has been in high demand ever since, prized for its unmatched color but also for its rarity. Tanzanite is only mined within a 4 square kilometer section of Tanzania. That’s it. You won’t find it anywhere else on the planet. That makes it 1,000 times rarer than diamonds. The tanzanite stones in the Tanzanite Loving Embrace Ring come from that very location of its discovery.

Because of the rarity and ever-increasing popularity of tanzanite, the world’s supply may be exhausted within 30 years. Embrace this opportunity to treat her with this rare gemstone for a price you can wrap your arms around